Essay --

Strategic Marketing Adidas was born in Germany in 1949, and since then the brand name has been synonymous with the sport world. Second only to the Nike, Adidas is a multinational company and it is spread worldwide across the whole planet. The companys products range is very vast, from the running shoes to the watches, from football shirts and shin pads to bags and hats. The company is currently employing 46,000 people worldwide, operating on more than 46 countries. The Adidas brand is built all somewhat passion for sports excellence and innovative design to help athletes improve their exploit. As a market-oriented organisation, Adidas continuously updates and fulfils consumers ask in order to meet them with products and services. It is basically this boil down on the audience, teamed with product and marketing innovation that plays a key role in the companys success. Trying to keep up with endlessly ever-changing market, I was thinking to try and launch a cutting product under this well-known brand name. As Adidas focuses on athletic performances, and other than frock the firm developed only sport accessories for its customers, I was thinking that it could be a great opportunity for them to specialise in a personal life force Drink. As the firm always had to chase the leading firm Nike, something should be done in order to gain an advantage over it. The Adidas organic slide fastener suck up (AdiRush) may be a perfect example of something that the German organisation would have more than the American. Energy drinks normally contain large amounts of caffeine and legal ingredients such as Ginseng. Firstly developed in Asia and Europe, then introduced by Red Bull in America. Our idea was to develop an Energy drink made entirely with organic m... ... are very happy with the product we are selling. It has the nice freshness attribute that differentiates us from the rest, but still the performance is well helped by the consumption of the drink. People are also starting to drink our AdiRush also after lunch in order to keep focused and concentrated on what they have to do in the late afternoon. Some customers, mainly women, feel that a 16 Oz mini bottle is sometimes in addition much to finish , therefore we can start thinking of the next option of having also smaller bottles in order to meet female needs and have a choice of what volume bottle to buy.Still there are problems trying to change customer perception towards energy drinks, mainly because new results of side effects of drinking too much Red Bull are being published, therefore a sceptical feeling is affecting the market.